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16th Feb 2019 - Contract hire and leasing, hire vehicles, commercial and fleet specialists – LVS look after all your motoring needs!
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Privacy Policy

Last updated: 23/05/2018

This privacy policy sets out how Weblaine Ltd T/A LVS Lytham uses and protects any information that you give Weblaine Ltd T/A LVS Lytham when you use this website.Weblaine Ltd T/A LVS Lytham are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

As necessary we will update this privacy policy from time to time, therefore we do encourage you to periodically review this site for the latest information on our privacy practices.

Our Services

Weblaine Ltd T/A LVS Lytham is a motor finance broker company and therefore most of the data we process is in relation to the vehicle management services we provide to you as the driver and to your employer if you have a company car. This starts with the registration of your leased or managed vehicle, and continues when we communicate with you about our services, e.g. to arrange for periodic maintenance and repairs, to inform you about any changes in the services we offer and for internal business information. We may also process your data when your vehicle is involved in an accident, to ensure that we restore mobility and handle any damage, or where we are the recipient of traffic fines and charges in relation to your leased, hired or managed vehicle. Next to our core-leasing activities, we also provide a number of other related services, such as fuel card services, car rental services and roadside assistance.

In order to provide you with our services, we often work closely with Service Partners and Service Providers. Our Service Partners assist us in providing our leasing and other services to you, and include car dealerships, car maintenance providers, body repair shops and roadside assistance providers. This can at times include other rental service companies. Service Providers are companies we retain that support us in running our business, for example to help us maintain our IT network and related infrastructure.

Information we collect

In running and maintaining our website we may collect and process the following data about you:

• Information about your use of our site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
• Information provided voluntarily by you. For example, when you register for information or make a purchase / order.
• Information that you provide when you communicate with us by any means.

In order to enter into a brokerage agreement with Weblaine Ltd T/A LVS Lytham, we will collect, store and use elements of your personal data. The processing of this personal data is a contractual requirement and is necessary for the ordering and administrative process in order for us to supply products and services you have requested from us.

Weblaine Ltd T/A LVS Lytham will ask for your consent to collect and process your personal data. Failure to provide this consent and/or personal data may mean we will be unable to execute the contract and will result in termination of our services.

The following details are required when entering a brokerage agreement with Weblaine Ltd T/A LVS Lytham:
• Title
• First name(s), surname or company name (including representation as the case may be)
• Address (street, street number, postal code, city and country/region)
• E-mail address
• Date of birth
• Telephone and mobile number
• Employment details (employer name, employer address, employment history)
• Monthly income and expenditure
• Bank details (account number, account holder and card number)
• VAT ID number (as the case may be)

You may provide us with certain information in connection with a transaction or in your interactions with our websites and at our locations. In order to enter in to a hire agreement with Weblaine Ltd T/A LVS Lytham we collect the following types of personal information from you:
• Title
• First name(s), surname or company name (including representation as the case may be)
• Licence address (street, street number, postal code, city and country/region)
• Contact address if different to licence (street, street number, postal code, city and country/region)
• Driving licence number
• Credit / debit card details
• E-mail address
• Occupation
• Date of birth
• Telephone and mobile number
• Licence check code and / or national insurance number
• Details regarding any points on licence and / or accidents received in last 5 years
• Photographs and / or copies of driving licence and additional proofs of ID you submit
• Information about any relevant health conditions you may have and are required to declare
• Information and contact preferences you provide in regards to marketing material

We will also monitor, record, store and use any telephone, email or other electronic communications with you so that we can check any instructions given to us and to improve the quality of our customer service.

Any personal data we collect from you will not be transferred outside the European Economic Area.

What we do with the information we collect

We process your information only to the extent necessary for the provision of the relevant service provided to you and your employer (if applicable).
• We allow our staff access your information on a need-to-know basis only.
• We provide your information to Service Partners and Providers only to the extent necessary for delivering the relevant services (e.g. scheduling repair and maintenance, providing emergency assistance). We will put in place (contractual) arrangements that are aimed at ensuring that our Service Partners treat your information no less stringently than we do.
• We will ask your consent before using your information for purposes other than pertaining to the delivery of our services.
• We will make it easy for you to indicate if you do not (or no longer) wish to receive our marketing messages by providing you with an easy opportunity to opt-out before sending any direct email on our products and services, as well as in every direct email we send. If you opt-out we may still communicate with you via e-mail regarding the delivery of the services.

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

How long will your data be stored for

Where possible, Weblaine Ltd T/A LVS Lytham will take steps to erase any personal data that is no longer necessary for the purposes for which it is collected or otherwise processed, or if you have withdrawn consent for its processing and retention.

As a general rule, if you enter into or took steps to enter into a brokerage agreement or hire agreement with Weblaine Ltd T/A LVS Lytham, we will store the data for period of six years for compliance with our general legal obligations and for the exercise or defence of any legal claims.

Under the GDPR, you have the right to ‘block’ or request the deletion or removal of personal data to prevent further processing. This right to erasure is also known as ‘the right to be forgotten’. Specific circumstances in which you can request the deletion or removal of personal data includes:
• Where the personal data is no longer necessary for the purposes for which it is collected or otherwise processed
• Where you withdraw consent
• When you object to the processing and there is no overriding legitimate interest for continuing the processing
• Where the personal data was unlawfully processed (i.e. otherwise in breach of the GDPR)
• Where the personal data has to be erased in order to comply with a legal obligation
• In case a deletion is not possible due to legal, statutory or contractual retention periods, or if it requires disproportionate efforts or prejudices your legitimate interests, the data will be blocked instead of deleted.

Sharing of data with other data controllers

We take your privacy seriously and the information we hold about you is confidential. We will only disclose it outside Weblaine Ltd T/A LVS Lytham when:
• You have given us your consent to do so
• It is necessary for the performance of an agreement of which you will be made aware
• In order to obtain professional advice (e.g. legal advice)
• We or others need to investigate or prevent crime (e.g. to fraud prevention agencies)
• The law permits or requires it
• Regulatory or governmental body requests or requires it, even without your consent, or
• There is a duty to the public to reveal the information

In order to administer your contract, we may need to share some of your personal information with other data controllers. This processing is necessary for the purposes of delivering specific services to you. You agree that we can share or use your personal data with any of our appointed agents or suppliers to allow us to provide you services and products you have asked us to provide you under this agreement, such as to facilitate delivery of your vehicle, to collect the vehicle from you or notify you of a vehicle safety recall. Other data controllers which we may share this information with may include:
• Credit reference agencies (to propose you for vehicle finance)
• The finance provider (to generate the finance agreement)
• The supplying dealer group (to order and deliver the vehicle)
• Claims handling and fraud prevention agencies (to investigate or prevent crime)
• Insurance companies (to administer insurance agreements and provide insurance cover)
• Government organisations (DVLA – Perform licence checks for rentals)
• Local authorities (to make representation on any fines / charges received for rentals)
• Card merchant (to action and process card transactions and payments)


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. In order to protect the personal data collected from you by Weblaine Ltd T/A LVS Lytham against accidental or deliberate manipulation, loss, destruction or the access of unauthorised persons, technical and organisational security measures are constantly improved as part of our technological development. In addition, our employees, subcontractors and other support staff are obligated to observe confidentiality and data privacy.

Any access to your data that is stored at our company only takes place through an encrypted connection. By using the most up-to-date firewall systems, we provide the best possible protection for your data. Our websites (; are encrypted using a SSL/TSL (Secure Sockets Layer/ Transport Layer Security) connection. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers. Our internal Customer Management System (CMS) and other main software programs where customer data is stored is encrypted using a 256-bit encryption connection on cloud based applications.

In regards to any payments processed through our card merchant, please find copy of their privacy policy which outlines how card details and sensitive data is stored and processed here

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required to by law.
We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You have the right to request access to a copy of the personal information that we hold about you. This is also known as a ‘Subject Access Request’. This information is provided to you free of charge however, we can refuse to respond or charge a ‘reasonable fee’ of £10 inc. VAT when a request is manifestly unfounded, excessive or repetitive. If you would like a copy of the information held on you please email
or write to LVS Lytham, 19 St Andrews Road North, Lytham St Annes, Lancashire, FY8 2JF.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

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